Visual identity for businesses ready to move to the next level.
THE PROCESS
1
Getting to know your project
Everything starts with your inquiry.
I review your project and understand the context, goals, and needs of your brand.
2
Strategy & direction
We have an initial call to get to know each other and your business. I define the direction: positioning, personality, and visual direction. These decisions will guide the entire brand system.
3
Identity design
I develop the visual identity: logo, color palette, typography, and graphic system.
Every element has a purpose and responds to the defined strategy.
Cada elemento tiene un porqué y responde a la estrategia definida.
4
Refinement & delivery
I refine the final details and deliver a brand ready to use, with a solid and cohesive foundation for growth. con una base sólida y coherente para crecer.
The result
You’re not "just getting a logo".
I create a brand ecosystem, strategically designed for your business.
You don’t just receive files—you receive a complete brand guidelines document to guide you in the consistent use of your visual identity.
